Lead the shift from marketing department to marketing culture.
Get practical, MBA-level training, designed to improve how teams think, decide, and execute together.
MBA-level content featured in
No other training looks like this, works like this, or clarifies like this.
Designed to help leaders align teams around clear thinking and shared decisions by teaching marketing as a system, not a set of disconnected activities.
Fluff-free guaranteed
Evidence-based, MBA-level content. No jargon. No filler.
Cross-functional by design
Facilitated by experienced practitioners across strategy, marketing, psychology, creativity, and organisational change.
Interactive
Built for discussion, shared understanding, and practical application.
Certified
Join the next AoM Masters course or explore on-demand Essentials, all built on the Anatomy of Marketing.
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Align your teams around better decisions.
See how AoM supports leadership, learning, and collaboration by teaching marketing as a system, not a set of disconnected activities.
Frequently asked questions
What is The Anatomy of Marketing™ (AoM)?
The Anatomy of Marketing™ (AoM) is a structured methodology and organising principle that helps organisations shift from siloed, department-led marketing to a company-wide, customer-centric approach. It provides practical tools and a shared language to align teams, diagnose challenges, and deliver impactful transformation.
Who are AoM courses designed for?
Our programs are designed for CEOs, executives, and board directors, as well as senior and emerging leaders in marketing, product, customer service, sales, strategy, operations, and beyond, who want to create meaningful, cross-functional, customer-focused change.
Who are the AoM course facilitators?
Core courses are delivered by AoM co-creators Kieran Antill and Ross Hastings. Both globally recognised for their expertise and experience in executive leadership, culture change, marketing, strategy, and creativity. Having led businesses, coached and consulted with boards and executive teams, lectured on masters level courses, and published peer-reviewed research, they bring a unique mix of practical experience and academic thinking to every session ensuring content is grounded, relevant, and built for real-world impact.
Beyond Kieran and Ross, the AoM network includes global leading experts in a vast array of fields, who often join for guest lectures or who can be included in bespoke corporate marketing training solutions.
How do I book an AoM course?
Use the Register button on our website for public courses. For corporate bookings, click Enquire or contact us directly: corporate@aom.training
Where can I find AoM course pricing?
Prices are listed on the each course page. For corporate solutions you can use our contact form for tailored quotes
Can I take AoM courses from the country I'm in?
Yes. All courses are delivered online, with live workshops available in two time zones. Can’t attend live? You can watch recordings on-demand from wherever you are. All via the dedicated AoM Training Hub. All you need is a stable internet connection and a place that you can concentrate.
How do I access an AoM course?
You’ll need to be registered on our website to gain access to the AoM Training Hub. Once your cohort begins, you’ll get access to the weekly workshops, course materials, and the peer learning hub. Course registration includes lifetime access to the AoM Training Hub and Alumni Network.
How do I watch AoM course workshops?
The weekly course workshops will be available live and on demand via the dedicated AoM Training Hub. All you need is a stable internet connection and a place that you can concentrate. You can learn from your office, at home, or on the go via tablet or mobile.